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When Black Swan Meets Blue Ocean
In the past few weeks, news came of two great companies filing for bankruptcy. Both were global brands, very familiar, yet aspirational.
Post-corona, many other iconic brands could go the same way. Can we predict them, prevent them?


Does the Customer Value anything other than Price?
Most managers confuse customer value with price, resulting in price becoming the primary attribute for selling.
The confusion between value, price and cost causes us to lose money. Srinivasa Addepalli offers a simple framework to understand these three terms and also determine customer value.


The Future of Schools
Our school system is designed for linearity and mediocrity, an assembly line over spread over 12 years.
Can we use the Covid disruption to reimagine a different system, one that solves the problems of inadequate teachers and lack of choice?
Srinivasa Addepalli takes inspiration from the traditional Gurukul system to offer some suggestions.


Are you getting Porter’s Five Forces all wrong?
Porter’s Five Forces is a popular strategy framework used by most managers. Are you using it as it was intended to, or are you getting it wrong?


The Way to Scale
Every time you have a good idea, execute it well, you wonder – how do I scale this?
Can I roll it out across a large population/organization? Indeed, in today’s global world, we often think something is worthwhile only if you can scale it to global scale.


Can Indian Startups be globally competitive?
While India has banned several Chinese apps, including the highly popular Tik-Tok, it has raised an interesting debate on why Indian apps (and startups) have not achieved the global success that Chinese (and, of course, US) apps have.


Leadership in the Isolation Economy
The forces of distancing were already in motion. Corona virus has had a multiplier effect on distancing.


The Future of Food
It would not be an overstatement if I said that during the three months of lockdown, I have spent more time with food than ever before. Not only has its consumption increased, but also my involvement in its preparation (and the aftermath) has not been insignificant. So, it is safe to say that I have given food a lot of thought!